About Us

Strategic Plan

• Improving the quality of services and achieving the appropriate level of quality provided.
• Setting up a network of stations, inside and outside the cities, to become one of the three largest companies active in this field.
• Developing the transport division to meet the company’s needs, while transforming it from a cost center to a profit center.
• Developing the company’s new corporate identity, to keep pace with customer expectations.
• Building alliances with international and leading companies working in the service divisions including catering companies, accommodation services, oil, car maintenance, and tire services.
• Applying the concept of total quality through all divisions of the company.
• Developing and activating the services provided by the Saudi Automobile & Touring Association (SATA), including increasing the market share in Triptik sales and issuing of international licenses.
• Managing the company’s financial resources in the operational field to achieve the best returns.